Smart City solution

Mobility as a Service has disrupted the transport industry with innovative ways to obtain, combine and pay for traveling services. New services are in high demand as the world’s population is moving into cities and sustainable mobility services are essential to the functioning of metropolitan areas. PayiQ’s mission is to develop cloud-based multimodal mobile ticketing and payment solutions for transport operators and event organizers. The company’s solutions provide end users with a way to travel door-to-door by combining various means of transport and services as one transaction using their mobile phones.


PayiQ’s strengths among the various MaaS solutions are effective fraud prevention, versatile ticketing options and limitless OEM possibilities for existing systems. At the core of PayiQ’s solutions are sophisticated fraud prevention algorithms that detect potential risks in real-time, so they can be tracked and prevented. The company’s technology is built to be extremely flexible regarding use cases and payment options. New ticketing options are easy to create and PayiQ also provides combination tickets to different means of transport and even to events. One of the much-used features of PayiQ’s solution is the possibility to top up travel cards, completely mobile. The company utilizes Microsoft Azure’s cloud services and it can be integrated to any existing service through its open interfaces, whether for providing ticketing services or payment options.


PayiQ cooperates with large and small public and private operators and organizations, as well as with various banks and payment facilitators. PayiQ is answering to their various needs by moving towards being a platform that allows the integration of payment facilities to all kinds of mobile services. At the same time the company is rapidly expanding internationally. Permanent presence has already been established in Sweden, Russia, Spain and Dubai. PayiQ is also a member of Microsoft’s CityNext and co-sell programs.

The company’s ambition

Smart Cities – In densely populated urban areas, the land is needed for housing, commercial space and recreational use not for wider roads and parking places. Worsening pollution in urban areas, increases the cost of healthcare. Smart cities need to think ways to increase the use of mass transportation by making it easy to use, economically attractive and hassle free.

Transport operators – Growing competition in evolving transportation markets drives operators to rethink pricing dynamics, ticketing, payment and validation processes and to adopt new user friendly technologies.

Event organisers – Services in mass events need hassle free logistics with cost efficient ticketing solution that is safe and secure for both for the organizers, operators and various service providers as well as for consumers.

End-user – Consumers are looking for cheaper, more efficient and more environment friendly options for private cars. They are expecting from mass transportation the same comfort and smooth traveling experience as they enjoy with private cars and are looking for mobile services that make their everyday life easier.The new diginative generation is looking solutions in shared economy that can be combined with mass transportation and they are biased to acquire services using their mobile phones.


Tuomo Parjanen
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